Mobile phishing avoidance is a crucial topic in cybersecurity research. In this study, we investigate the influence of various forms of media on individuals' motivation to prevent mobile phishing attacks. Based on the technology threat avoidance theory (TTAT), our study extends a current research model regarding mobile phishing avoidance by introducing media influence. We gathered 286 valid responses from Amazon Mechanical Turk (MTurk) participants. Our research findings indicate the significant role of news media in motivating users to avoid mobile phishing attacks. With this proposed framework, researchers and practitioners can purposely investigate how to incorporate news media to help users prevent mobile phishing. 

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