This study investigates information disorder behaviors, such as misinformation, disinformation, and malinformation on social media, using Jones’ Moral Intensity lens. Our central argument is that moral intensity evaluations have a contextual impact on information disorder behavior. Based on our research findings, we assert that the interpretation of the six characteristics of Moral Intensity significantly influences information disorder. This research contributes to the advancement of theories that explain online behavioral ethics, particularly in the context of information disorder behavior on social media. Our study provides valuable insights into understanding the complexity of online ethical behavior, which has become increasingly relevant in today's digital age.

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